Speed is the most undervalued competitive advantage in business.
Not talent. Not resources. Not connections. Speed.
Here's why: in the digital age, speed enables volume. And volume creates three compounding advantages most people never access.
First, volume feeds algorithms. Consistent output signals reliability to distribution systems.
They reward frequency with reach.
While competitors agonize over their next post, you're already three pieces ahead, accumulating algorithmic momentum they'll never match.
Second, volume generates data. Every piece of content is an experiment.
More experiments mean more evidence about what works.
You're not guessing anymore, you're testing, measuring, and adapting while others are still planning.
Speed turns uncertainty into clarity.
Third, volume builds skill. This is where most people get it wrong.
They think they need to be good before they do volume.
It's backwards. Volume makes you good.
There's a famous study that proves this:
A film professor divided his class into two groups. Group A had one assignment: spend the entire semester crafting the perfect film.
Group B had a different mandate: produce one new film every day.
At semester's end, the best films didn't come from Group A. They came from Group B—by a wide margin.
Why? Group B had done the reps. They'd failed fast, learned faster, and developed intuition that only comes from iteration.
Group A had theory. Group B had pattern recognition earned through sheer volume.
Most people who aren't succeeding aren't failing because they lack ability.
They're failing because they've barely done anything yet.
They've published five pieces of content and wonder why they haven't broken through.
They've made three sales calls and think they're not cut out for it.
They don't realize that success in most domains requires 10x more output than they've estimated. Maybe 50x.
Once you internalize this, it's liberating.
The path forward becomes absurdly simple: do more. Move faster. Iterate relentlessly.
You don't need a better strategy. You need more reps.
-Anthony
